When it comes to tastes in automobiles, Europeans and Americans tend to be on opposite sides of the spectrum. Small trumps big. Manual over automatic. Car against truck. Black versus white.
That's right, automotive paint supplier PPG says 20% of new cars in North America were white in 2011, while black dominated Europe with 26%. The Asian market preferred the neutrality of silver, which colored 25% of vehicles sold there.
Truth be told, none of the three major global markets embraced any real colors, as white, silver, and black made up the top three in each region.
Autoblog, White ousts silver as America's favorite automotive paint color
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