Volkswagen isn't afraid to do ads that are a little different. or even a lot different; this is no secret, nor is it new. An ad in various national papers in India, though, including the Times of India, might have gone a black box too far in search of a buzz-worthy response. First, some context: two years ago VW ran a national, full-page ad in India for its Vento sedan, and attached to the ad was a little black plastic box. A light sensor in the box detected when the ad page was opened and a pre-recorded message began saying good things about the Vento.
Autoblog , Volkswagen incites negative buzz by including 'vibrator' in new print ad (video)
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at2359, Volkswagen incites negative buzz by including 'vibrator' in new print ad (video)
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