While some might have more pure and noble reasons for jailbreaking an iOS device or rooting an Android one, it's safe to assume that many people do it for the free apps. By jailbreaking/rooting your device, you will have to ability to downloaded pirated apps instead of having to pay for it, and that's generally the perception people have when you tell them that you jailbroke or rooted your device, even though you might have just done it for customizability and still pay for apps.
Ubergizmo , Cydia paid $8 million to developers in 2011, Cydia paid $8 million to developers in 2011
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