. Smartphone penetration over the past two years has exploded, jumping from just 18% in the third quarter of 2009 to 44% during the three-month period ending in October 2011. Market research firm Nielsen on Thursday released its Mobile Media Report for the third quarter of this year, and it is more clear than ever that smartphones are taking over in the United States. Smartphone penetration has grown dramatically across all age ranges over the past two years, and young adults remain the most likely to own a smartphone; 53% of U.S. cell phone users aged 18 to 24 and 64% aged 25 to 34 now own smartphones according to Nielsen.
Boy Genius Report, Smartphone penetration skyrockets in 2011, iPhone becomes No.1 handset
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