Nokia wants to become the ‘where?' company, Lumias to become sensor masters

Nokia is still taking its lumps in earnings, but CEO Stephen Elop has an idea as to how the troubled phone giant can carve out its slice of the smartphone market: like a real estate agent, it's all about location, location, location. As he outlined in the company's fiscal results call, the aim is to make Nokia the “where?” company — the go-to for location-based services, whether it's Drive, Transport or anything else that locks in on our whereabouts. Facebook and Google are the “who?” and “what?” companies, Elop says.

2DayBlog.com , Nokia wants to become the ‘where?' company, Lumias to become sensor masters, Nokia wants to become the ‘where?' company, Lumias to become sensor masters