Sony Corporation has recently announced that they will bid adieu to their optical disc drive business, meaning all the manufacturing of optical disc drives for personal computers will cease in due time, no thanks to fierce competition in the industry that has resulted in ever decreasing prices. You could say that this is an example of how a price war can affect the market, but I guess there is always a way to get away with a higher price point if you have excellent marketing as well as quality products that users won't mind forking out a little extra for.
Ubergizmo , Sony closes optical disc drive business
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digitalarts, Sony closes optical disc drive business
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