A couple of weeks ago, Chevrolet rolled out its highfalutin' High Country trim (pictured above) for the 2014 Silverado, a clear indicator that parent General Motors is (finally) prepared to better acknowledge that America's full-size pickup segment is mushrooming in new and profitable ways. And Chevy isn't done expanding its new truck's portfolio, according to Edmunds – it's keeping a ready eye on Ford's successful strategy with its F-150, which has resulted in everything from a high-performance off-roader (SVT Raptor) to a co-branded lifestyle model (Harley-Davidson).
Autoblog , Chevy eyes Ford F-150 niche model success, including Raptor, Chevy eyes Ford F-150 niche model success, including Raptor
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