Hyundai is practically a regular at the Super Bowl by now, having run Big Game spots touting the Genesis, Genesis Coupe, Elantra and Brett Favre over the past few years. Those ads focused on more practical reasons to buy a Hyundai. This year, Hyundai's intent on "sparking an emotional connection with consumers" with an ad that is as super as its backdrop. With quips that sound like a halftime go-git-'em talk, Hyundai's VP of marketing said, "We're making Super Bowl spots. We need to get that headset on.
Autoblog, Hyundai pledges to tailor ads specifically to Super Bowl
No comments:
Post a Comment