It's round. It's a flash. It's RoundFlash. The RoundFlash is — not surprisingly — a round flash. To be more specific, it's a tent-like collapsible ring-flash adapter that also works somewhat like a softbox. The trouble is, the results aren't really what you'd expect from either.
A ring flash is a donut of light that sits around the camera's lens. Because the light comes from all directions, the shadows cancel each other out.
Gadget Lab, RoundFlash, A Ring-Flash and Soft-Box in One
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