Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
Autoblog , Honda thumbs nose at fleet sales, claims it leads in key vehicle segments, Honda thumbs nose at fleet sales, claims it leads in key vehicle segments
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