With Mercedes-Benz and Audi happy to slake the world's appetite for top-dollar, full-size luxury sports sedans through their AMG and S divisions, we can't help but wonder why it's taken so long for BMW to commit to an M7 model. For years, the sportiest 7 Series in the U.S. has been the Alpina B7, which has been heavily breathed-upon by the namesake tuner and offered through official BMW dealers. Most recently, Car and Driver reopened the discussion just last month.
While the company still isn't officially committing to an M7, TheDetroitBureau.com quotes Ludwig Willisch, CEO of BMW North America, as bullish on the model's prospects.
Autoblog, BMW M7 talk picks up speed
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