With the advent of the DVR and streaming videos, companies are no longer able to rely on commercials to get their products in front of television viewers. Many companies, including automakers, have found an easy way to get around this by using product integrations. While product placement can be as subtle as a car used in a scene or in the backdrop of the show, product integration is essentially a mini commercial built into show's script.
Autoblog , Have you noticed that more tv shows seem like car ads? (video), Have you noticed that more tv shows seem like car ads? (video)
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